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Package Design

The job of being a designer doesn't always involve creatively developing your own ideas into designs.  Finding a way to illustrate someone else's vision is just as important. This project took a complete rebrand, refreshing the company's visual identity for a broader audience.

Pimsleur Rebranded Package Line
Pimsleur Rebranded Package Line

After a new logo, fonts, and colors were decided on, our team discussed how to bring all of this together in separate but similar looks for all the elements in the package line, including three different size programs.


I redesigned each piece of the package line, produced and organized hundreds of print mechanicals and files, also redesigned and produced thousands of digital files for online sales and marketing. This was a massive project that also involved working with copy written in 60+ languages and many different foreign fonts.

Pages from ESL_Arabic_Users_Guide_978144
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